A ST. LOUIS BASED MARKETING COMPANY HAS BEEN HIRED TO REBRAND THE CITY OF SALINAS. AVANT MARKETING GROUP, THE FIRM SELECTED FOR THE PRO-BONO CAMPAIGN, WILL CONDUCT FOCUS GROUP MEETINGS, DEVELOP A BRAND PLATFORM, LOGOS AND TAGLINES FOR THE CITY. THE INITIATIVE IS DESIGNED TO ADDRESS THE NEGATIVE PERCEPTION OF THE CITY DUE TO THE INCREASE IN GANG VIOLENCE. THE FIRM PLANS TO BEGIN ONE-ON-ONE INTERVIEWS WITH SALINAS RESIDENTS BEGINNING APRIL 15TH.
