A NEW BRAND CAMPAIGN WAS REVEALED YESTERDAY IN AN EFFORT TO INCREASE TOURISM TO ALL OF MONTEREY COUNTY. THE NEW AD CAMPAIGN DUBBED “MONTEREY, GRAB LIFE BY THE MOMENTS”, PROMOTES A PERSONAL EXPERIENCE FOR PEOPLE VISITING THE AREA. THE CAMPAIGN’S GOAL IS EXPECTED TO BRING ATTENTION TO MONTEREY COUNTY AS A WHOLE, AND INCREASE OVERNIGHT VISITS FOR EACH CITY, NOT JUST THE MONTEREY PENINSULA. ALL THE ADS ARE EXPECTED TO FEATURE THE SLOGAN, WITH PICTURES OF DIFFERENT SITES FROM AROUND THE COUNTY.
