(07:43) SANTA CRUZ COUNTY – The Santa Cruz County Conference and Visitors Council has announced a number of changes in an effort to promote and increase tourism. The organization has changed its name and will now be known as Visit Santa Cruz County or VSCC. The agency has been focusing on rebranding to enhance marketing in anticipation of a 20 percent increase in hotel inventory. The name change was approved by the organization’s board of directors last month. (S.G.)
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